Lack of strategic alignment is fatal: GoPro’s experience

When leaders at the same organization don’t share the same goals, when they fail to collaborate, it’s a clear sign of failed strategy. Here’s what CJ Prober, COO at GoPro had to say about the mess he inherited (reporting by Bloomberg):

Prober, who in early in his career worked as a management consultant at McKinsey, partly blames a siloed organization for the unforced errors. He says teams were isolated from one other and focused on a specific agenda rather than working together. Ultimately, he says, the company’s ambitious product pipeline overwhelmed a management team with too many layers and sign-offs.

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